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Forget Passive Income—Here’s How Real Leaders Multiply Through Systems, Not Hope

Stop Playing CEO and Start Leading: Lessons From DAC’s Leadership Locker Room


Jason Feimster, Founder & CEO of Moonshine Capital, wearing a blue cap holding megaphone, sitting beside stacks of money. Text reads "MULTIPLY OR DIE BROKE" on a vibrant comic-style background.

This article isn’t theory. It’s not another “5 easy steps to success” nonsense blog post designed to coddle you. What follows are real, uncomfortable, but game-changing lessons pulled directly from David Allen Capital’s (DAC) training session titled “Preferred Product + Culture”—part of their Monday Leadership Locker Room series.


It’s raw. It’s real. And if you lead a team, run an agency, flip properties, hustle side gigs, or build empires from your kitchen table—this will slap you straight into alignment.

This is your wake-up call.


Let’s get into it.




Part 1: The Harsh Reality Behind Multiplication—Not Addition—In Business


If you're an entrepreneur who’s ever stared at a Slack notification while questioning your entire existence, this one's for you. If you’ve been pitching your services at networking events, only to walk out with a soggy business card and a bruised ego, sit down and breathe—you’re in the right room.


You’re not building a business. Not yet. Not if you're still stuck in the “addition” mindset. You know what I’m talking about: signing one client, then another, praying to every startup god you know that they don’t all churn at once. No, no, no. That’s not scale. That’s stress dressed up in a WeWork hoodie.


Let me hit you with a truth bomb wrapped in a burrito of experience—real growth happens through multiplication, not addition. Adding clients or agents is not enough. You need to build a system so airtight, so stupidly simple, that when you hand it to someone, they can copy and paste their way to results. No genius required. No late-night strategy sessions. Just systems, baby.


Welcome to the Leadership Locker Room: Where Excuses Come to Die

Here’s what the video made clear: if you're here to "refer a few people" or "run a small agency," you're thinking way too small. That’s fine if you want to be a solopreneur forever. But if you want your business to eventually operate without you—if you want to be the founder sipping mezcal in Tulum while commissions hit your account—then you need duplication. You need multiplication.


Here’s the formula:


  1. You refer me.

  2. You teach me.

  3. I build my own agency.

  4. You profit from my agency.

  5. I teach the next person.

  6. We build a pyramid. (Just kidding. Kinda.)


This isn’t new. David Rutz has built not one but three organizations, each with thousands, even millions of people. That’s not a typo. One of them has over a million people. You don't get those numbers because you’re charming. You get them because you built a system that scales without your face on every Zoom call.


And the third business? David Allen Capital (DAC). Growing, thriving. Sitting pretty at 70,000 agents, 10% of which are active. That’s about 7,000 people moving. The rest? They're like gym memberships in January—plenty of sign-ups, but not enough sweat.


Simplicity Isn’t Sexy. But It’s What Saves You.

Here’s the kicker—this whole thing runs on a stupidly simple system: each one, reach one.

That's it. No 47-slide pitch decks. No endless feature lists. Just: "each one, reach one."


You’re not here to be a creative genius. You’re here to be a scalable unit of progress. Yet, every now and then, some self-declared maverick shows up and goes, “Well, I think the system should do XYZ instead.”


Oh really? That’s cute. But unless you’ve tested it, proven it, and documented it—sit down.

You’re not helping. You’re fragmenting.


Picture this: 400 agents driving from point A to point B. Company says “turn left.” Some hotshot says “Nah, shortcut’s to the right.” Now people are confused, pulled over on the side of the road, reevaluating their life choices.


The faster route doesn’t matter if you lose 90% of your team along the way.


So if you're that guy—yes, the one reinventing wheels that nobody asked for—take a seat.

Test your ideas. Prove them. Then bring them to leadership. Otherwise, stick to the script.


Chaos doesn’t scale. Systems do.


Focus Isn’t Optional. It’s Oxygen.

This is where we get surgical. If you're serious about building a sustainable business, your culture and your focus must align.


That means:


  • New agents? Measure how many are joining and how many are submitting quality applications.

  • Applications? Focus on quality over quantity.

  • Fundings? You want high acceptance, not just approvals.


And don’t get it twisted: not all funding is created equal.


There’s the “Giggle” product—small, instant-offer type deals. Think $800 fundings. Low friction, low return, and mostly a waste of your time if you’re looking to build something real. The video’s clear: “We have thousands of giggle applications every month and barely hundreds of fundings.” Translation? You’re spinning your wheels for peanuts.


Compare that to preferred funding, where each application has a significantly higher approval and acceptance rate. Like, twice as high. That’s not “a little better.” That’s a complete upgrade.


And just in case you need the math:


  • 20 applications for Giggle = 1 maybe-ish payout.

  • 1 preferred funding = 4x the commission for the same work.


Still want to chase $800 fundings? You might want to schedule that meeting with your bank and explain why your hustle can’t afford rent.


Incentive or No Incentive—Wake Up.

Yes, there’s a 10% incentive for preferred funding this month. That’s more cash in your pocket. But if you actually need that carrot to shift your focus from low-value to high-value clients, you may already be on the wrong field.


Here’s the brutal truth: low-revenue clients suck up your time, your energy, and your will to live. They’re slower to decide, more skeptical, and often desperate—not strategic. That’s not judgment. That’s data.


A business doing $50K+ per month isn’t desperate. It’s strategic. They know why they need capital and how they’ll use it to grow. They’ve got goals, not just bills. Those are the people you want to help.


But your culture has to reflect that. If your team is still chasing $4K fundings like it’s 2010, they’re living in a fantasy. Fix your focus. Lead your people to better deals. Better deals lead to better outcomes. Period.


Hands hold a yellow banner with "CULTURE" in bold text. Blue background with orange rays, creating a dynamic, energetic mood.


Part 2: Culture Isn’t A Buzzword—It’s Your Bottom Line


Let’s get something clear: culture isn't a mood board. It's not your playlist of motivational quotes on Instagram. Culture is what people do when nobody's watching. It's what your agents, team members, or collaborators default to when shit hits the fan. And if you're tolerating confusion, laziness, or indecision, that’s not just poor leadership—that’s sabotage.


You’re not building a cult. But you are building a culture. And the difference is razor-thin. A cult wants blind loyalty. A culture demands aligned action. So the moment you let just one team member teach a “cool little trick” that’s off-script, guess what happens? Boom—organizational chaos. Your “little hack” just nuked the uniformity of the system.


That’s what the speaker was screaming without screaming: Deviation kills duplication.


If your team doesn’t stick to the same route—no matter how “inefficient” some think it is—people stall. They stop trusting the process. They second-guess leadership. They pause in the middle of the highway while everyone else speeds by, and the only thing they multiply is confusion.


Going the faster way doesn’t matter if everyone else stalls.

The Real Cost of ‘Good Ideas’

Now, maybe you’re thinking: “But I do have a better way.” Great. Nobody’s stopping you from innovating. But here’s your mandate: test it. Prove it. Share it. But don’t teach it until it's adopted system-wide.


Because every time someone veers off the path, they’re not just taking a detour—they’re pulling others off the road with them. You're not a maverick. You’re a traffic hazard.


In startup culture, there's this obsession with being the “disruptor.” Everyone wants to be Steve Jobs until it’s time to get disciplined. But let’s get one thing straight: Jobs built Apple on rigid, systemized excellence. He was a madman—but a structured madman.


You want innovation? Cool. You want income? Stick to the damn script.


Preferred Funding: The Only Game Worth Playing

Here’s where it gets spicy.


There’s a culture shift happening in DAC. A hard pivot from “anything goes” to “preferred funding or bust.” And it’s not just a strategic play. It’s a survival mechanism.


The numbers don’t lie:


  • Preferred applications = 2x higher approval rate

  • Preferred approvals = 2x more likely to actually get funded

  • Preferred fundings = 4x the commission of a Giggle deal


The cherry on top? 10% more commission this month.


And what are most people still doing? Chasing dusty Giggle leads like a moth stuck in a light fixture.


Stop it.


If you’ve ever said “I need higher ROI,” this is your ticket. If you’ve ever complained about closing rates, this is your fix. And if you’ve ever had a client get approved and not take the money, you know the pain. Preferred funding reduces that risk.


Because real businesses making real revenue don’t play games. They apply. They accept. They execute.


You're Not a Leader If You’re Hiding on Zoom

Now here comes the emotional gut punch, especially if you're one of those “quiet observers” on team calls.


You know the type. They log in to the Zoom session, camera off, mic muted, multitasking their way through Slack, Spotify, and possibly Solitaire. When someone in chat types “Drop a 7 if you’re locked in!” …crickets.


Let me be crystal clear: you’re not fooling anyone.


Your team sees you. Or rather, they don’t see you—and that’s the problem. Leadership is visual. Leadership is active. Leadership shows up with energy, with comments in the chat, with sevens and clapping emojis and all the performative rah-rah nonsense.


Why?


Because perception is reality. When your people see you engaged, they assume you’re winning. When they see you hiding, they assume you’re quitting.


This business isn’t just about what you do. It’s about what you model.


You don’t get to build a massive organization if you're out back roasting marshmallows while your team’s on a live call wondering if you fell off the map. That’s not leadership. That’s apathy. And “apathetic” starts with “pathetic” for a reason.


Be empathetic. Be engaged. Be visible. Or be broke. Your call.


Stop Rescuing Losers: Invest in the Doers

You know what kills momentum faster than burnout? Babysitting the wrong people.


There are two kinds of agents in your business:


  1. The ones who take initiative.

  2. The ones who take your time.


Guess which one you should be giving energy to?


Stop hand-holding people who won’t even read the welcome email. Stop investing your evenings into “strategy calls” with someone who hasn’t watched the first training video. You are not their therapist. You are not their babysitter. You’re a business owner—not a motivational speaker for the unmotivated.


If someone hasn’t completed the basic onboarding, they are not entitled to your calendar. The only thing they’re entitled to is a reminder that this opportunity is free—and that’s about what they’ve contributed so far.


Save your time for people who show effort. Let the rest sink or swim. That’s not cold. That’s business. And if you’re spending your life energy nurturing weeds, don’t be shocked when your garden doesn’t grow.


Perfection Is the Enemy of Progress

Last piece for this section—because I know some of you perfectionists are paralyzed by production.


You’ve got the script. You’ve got the system. You’ve got the incentive. And yet you’re stuck because your video isn’t “perfect.”


Newsflash: nobody cares.


The CEO literally said his kitchen is a mess, and his dog was licking his face mid-Zoom. Nobody gives a crap about your lighting or your backdrop. Read the script, post the video, and move on. Be Amazon. Launch at 70% effectiveness and iterate. If you can’t do that, you're not building a business—you're creating a prison of perfection.


Post the damn video. Then do it again. Then again. That’s culture. That’s momentum. That’s leadership.


Hand holding a microphone with the word "CONSISTENCY" above in bold. Background features dynamic red and blue rays, creating an energetic vibe.


Part 3: Leadership Ain’t Louder—It’s Just More Consistent

You think leadership is about charisma?


Nope.


Leadership is showing up when you don’t feel like it. It’s being seen and heard when it's inconvenient. It’s being the example when everyone else is scrolling TikTok. If your team is confused, underperforming, or apathetic, that’s not an agent problem. That’s a you problem. Your culture is a mirror. Look in it.


Now let’s rewind back to something subtle in the video that most people miss: when the speaker laid out the holy trifecta of agent culture—Tuesdays, Wednesdays, and Thursdays.


You know what that is?


It’s not just a schedule.


It’s a heartbeat.


Every business, team, or movement that ever accomplished anything of substance had rhythm. They had rituals. Rituals create consistency. Consistency creates reliability. And reliability breeds trust.


So if you’re treating Tuesday’s “BizOp Overview” like optional homework from a 10th-grade class you didn’t want to take—get out of the game. Because the real leaders? They’re on Zoom with bells on, showing face in the chat, hyping their team, tagging new agents, and setting the temperature in the room. Always.


You want to build a salesforce? Be present. You want people to follow your lead? Show them what leading looks like. You want duplication? Get out of your cave and into the culture.

If your people don’t see you… they don’t follow you. Period.


Social Proof or Social Ghosting?

Let’s talk social proof.


You know what sells more than a product pitch? A review. A five-star shoutout. A happy client. In 2025, if you don’t exist on Trustpilot, you don’t exist, full stop.


The video gave a golden nugget wrapped in sarcasm—use Trustpilot like your business depends on it… because it does. Ask clients to leave reviews. Not just “reviews,” but honest feedback. Ask them what it did for their business. Ask how it helped. Ask if it changed anything.


That’s when you hit them with the referral ask. You just helped their business—now let them help yours.


And when your name shows up again and again on Trustpilot? That’s influence. That’s reputation. That’s digital word of mouth on steroids.


Listen, “#BuildInPublic” isn’t just a Twitter aesthetic. It’s your only shot at survival. If you’re invisible, you're replaceable. If you’re visible, you're valuable. Trust is built in plain sight.


Start using it.


Entitlement Will Bankrupt You

Another absolute firebomb dropped in this video—if you blinked, you missed it.

“You don’t owe them a game plan if they haven’t done the basics.”

Read that again.


Let it sink in.


This is for every business owner who’s been guilt-tripped into hand-holding people with zero initiative. Let’s say it out loud: Your time is not public property. It is not your job to motivate dead weight. Your job is to serve doers, not resuscitate the lazy.


People want private strategy sessions? Cool. Have they watched the three onboarding videos? Have they read the welcome email? Have they made a move?


No?


Then your job is to point them back to the system, not sacrifice your Tuesday night to coach them through something they haven’t even tried to understand.


Let the system do the lifting. Let the videos handle the training. Let the Zoom calls do the pep talks. Your one-on-one time should be sacred, reserved only for people who’ve proven affinity and action.


Because if you're spending your time planting seeds in concrete, don’t be shocked when nothing grows.


You Don’t Need a Cult—You Need a Farm

Let’s flip the metaphor for a minute.


Imagine your business is a farm. You’ve been given a plot of land. Call it your “acres of opportunity.”


Now ask yourself:


  • Are you watering weeds or crops?

  • Are you wasting fertilizer on dirt that won’t grow?

  • Are you working harder for people who haven’t even tilled their soil?


This was another punch-to-the-throat moment from the video: You’re the steward of your plot. Not their plot. Yours.


If someone isn’t showing up, they’re not a crop. They’re not even a sprout. They’re a time vampire with WiFi. You’ve got one job: tend to the land that shows promise. Tend to the people who show initiative. Tend to the clients and team members who ask questions because they’ve already put in the work.


That’s how multiplication happens. Not through babysitting. Through discernment.


Attraction Over Persuasion

Here’s a hard pill for all you wannabe Gary Vees: you don’t need to “sell” anyone on this business. You just need to find the people for whom this is the right thing at the right time.


Your job isn’t to convince.


It’s to discover.


You’re not a magician. You’re a miner. You’re looking for gold, not trying to polish rocks. Stop trying to save people who don’t want saving. Stop trying to recruit warm bodies. Warm bodies don’t build businesses—leaders do.


And leaders don’t need pushy sales calls. They need opportunity. When they see a path to impact and income, they move. They apply. They execute.


So structure your business to attract those people. Set expectations. Share the truth. Make the cost of entry high—not in money, but in commitment. If they won’t watch a 10-minute video, they’re not going to build a six-figure income. Simple.


And that’s okay. You don’t need everyone.


Just a few. Just enough to spark a fire. Just enough to build your first real layer of duplication.


This Ain’t Disneyland. It’s The Arena.

The harsh reality is this: most people will fail.


Not because the system doesn’t work. Not because the opportunity isn’t real. But because the emotional stamina required to not give up is too heavy for them.


And guess what? That’s not your fault.


Most agents won’t watch the training. Most prospects won’t take the offer. Most “business owners” will flake the moment it gets uncomfortable.


So what?


You’re not here for “most.” You’re here for the few. The chosen few who will lead, duplicate, scale, and take your plot of land and turn it into an empire.


So stop complaining about the 97%. Focus on the 3% who move. That’s all you need. That’s all any movement ever needed.


Let the rest unsubscribe.


Man in blue shirt using smartphone with social media icons. Text: "ENGAGEMENT". Background: orange rays. Mood: focused.


Part 4: The Enemy Is Not The System—It’s Your Fragile Expectation of How Easy This Should Be


Let’s talk about what’s killing your business faster than inflation, interest rates, and whatever political side you blame for your lack of cash flow.


Your expectations.


You thought this was going to be easy, didn’t you?


You thought you’d send a few messages, get some approvals, cash checks like a wolf of Wall Street and chill. Maybe post an Instagram quote or two, sip overpriced coffee, and feel like a CEO.


That dream? Cute. Now throw it in the trash where it belongs.


This game isn’t for people looking for ease. It’s for people who can take hits and keep swinging. And the truth David dropped in the video is this:

“There is not one thing on Earth that everyone loves.”

Not funding. Not fitness programs. Not God. Not dogs. Not even your grandma’s banana bread. Nothing.


So if you crumble the minute a business owner says “this isn’t for me,” you’re not a founder—you’re a hobbyist with a website.


Here’s the reality: not everyone is going to want funding. Not everyone who gets approved will take the money. And most of the people who join your team are going to fizzle out faster than a birthday candle in a hurricane.


That’s not a bug in the system. That’s the system.


The Only Real Metric: Emotional Toughness

If you’re gauging your success based on approvals, commissions, or how many likes your “just funded another client 💸” post got, you’re already bleeding.


The real metric is: how many no’s can you take without breaking?


How many rejections before your confidence cracks? How many team members quitting before your vision shrinks? How many dead Zoom calls before you turn the camera off for good?


If your emotional threshold for disappointment is low, business will chew you up and spit you out.


And yes, you can call that “toxic hustle culture” all you want. But here’s the thing: gravity is also toxic if you don’t respect it. Welcome to reality. Build some resilience or pack it up.


Because this game? It’s played by people who’ve cried in their car and still showed up to the pitch. Who’ve gotten ghosted by warm leads and still made cold calls. Who’ve been told “your funding is too expensive” 37 times and came back to say, “Cool, who’s next?”


That’s the muscle. Grow it or get out.


The $50K+ Standard: Where the Winners Play

Let’s revisit the biggest strategic lever you’ve been ignoring: focus on clients doing $50,000+ in monthly revenue.


This is not a suggestion. This is your survival guide.


Low-volume clients are like dating someone who’s still obsessed with their ex. They’ll waste your time, drain your energy, and disappear right when you thought things were about to get serious.


Here’s the hierarchy of headaches:


  • Clients doing under $20K/mo = Desperate, scattered, slow to decide, high support needs.

  • Clients doing $20K–$50K = Struggling to scale, skeptical, often stuck.

  • Clients doing $50K+ = Clear, intentional, and ready to move.


The DAC data backs it up: higher approval rates, higher funding acceptance, and exponentially higher commissions. One preferred funding can pay more than 10 low-tier Giggle offers combined.


Yet here you are, pitching to the landscaper with a busted trailer and an unpaid invoice for last month’s mulch.


No disrespect—but let’s aim higher. Go find the business with wrapped vans, multi-location setups, and actual payroll. Talk to the restaurant that owns the strip mall they’re in, not the taco stand trying to survive ‘til Thursday.


You want ROI? Play where the ROI lives. $50K+ is the floor. $100K+ is the target. 

Aim accordingly.


How To Spot $50K+ Clients (Without Psychic Powers)

You don’t need a crystal ball to find the big players. You need pattern recognition and a spine.


Start here:


  • Brick-and-mortar businesses with multiple employees? Probably over $50K.

  • Contractors with multiple wrapped trucks? Definitely over $100K.

  • Restaurants still alive post-COVID? Likely crushing $75K minimum.

  • Local franchises? Money-printing machines.


Don’t overthink it. If they look like they’re winning, they probably are. Approach accordingly.


And if you’re unsure, just ask:

“Hey, are you doing $50K or more in monthly revenue?”

You’ll get your answer. And if they say no, cool. Next.


You don’t need to beg people to qualify. This isn’t charity. You’re not Robin Hood. You’re a growth specialist. You help good businesses grow faster. Be picky. The market respects professionals, not people-pleasers.


Duplication Through Discipline

Let’s zoom out.


All this—every Zoom call, every team huddle, every incentive—it’s not about transactions. It’s about building a culture that duplicates itself.


Think about that.


Are you creating a culture that...


  • Rewards speed?

  • Prioritizes quality over quantity?

  • Punishes confusion with clarity?

  • Lifts the doers and ignores the slackers?


If not, you’re not building an empire. You’re running a glorified lemonade stand with a clipboard and dreams.


Duplication is not a byproduct of inspiration. It’s the result of ruthless consistency. You do the same things. In the same way. With the same message. And eventually, the right people copy you—not because you were flashy, but because you were reliable.


And that’s what scales. Predictability. Simplicity. Discipline.


Stop Pretending You're Building Something If You're Not Willing To Be Seen

Here’s a callout for all you digital wallflowers.


You can’t hide and build influence at the same time.


Your business is not private. Your reputation is not optional. Your team deserves a visible leader.


So post the video. Show up on the call. Drop the comment. Take the lead.


Do it scared. Do it unsure. Do it messy.


But do it publicly.


Visibility isn’t ego. It’s leverage. And if you won’t use it, someone else will—probably one of your recruits who’s tired of waiting for you to act like a boss.


This isn’t a dress rehearsal. It’s the damn game. And your team? They’re already watching.


Bar chart with colorful bars and an upward arrow on an orange dotted background. "Engagement Strategy" text and "407" in a speech bubble.


Part 5: You Don’t Need More Time—You Need More Spine

Let’s cut the crap.


You’re not “too busy.” You’re not “still getting ready.” You’re not “waiting for the perfect moment.”


You’re scared. That’s what’s actually happening.


Scared to lead. Scared to fail. Scared to look stupid.


But here’s the gut-wrenching twist: the moment you let fear sit in your driver’s seat, you forfeit the future you swore you wanted.


Let me be direct: You will never build a duplicating, freedom-giving, legacy-leaving empire if your strategy is to “wait until I feel more confident.”


You don’t build confidence. You stack it. One move at a time. One imperfect post. One shaky call. One pitch where your voice cracks and your lead says “no thanks,” and you don’t spiral—you move on.


That’s how this works. That’s how leaders are made.


Confidence is not a mindset. Confidence is evidence.


Start collecting some.


Activity Creates Activity—But Apathy Creates Decay

In the video, a simple line became a sledgehammer:

“We’re launching an activity incentive.”

Translation? You will be rewarded not just for results—but for action. Finally, a meritocracy where motion matters more than fluff.


You want to get paid?


Post that script. Make the calls. Do the video. Join the Zoom. Repeat.


Because this ain’t school. You don’t get A’s for attendance. You get compensated for momentum. Movement. Reps.


So if you’re sitting on the sidelines waiting for your business to “feel better,” don’t be shocked when your downline moves past you and you’re left clapping for their rank advancement on Zoom like a washed-up team mascot.


You’re not owed duplication. You earn it through visible activity.


Get loud. Get present. Get working.


Leading with the Preferred Product Isn’t an Option—It’s a Lifestyle

Let’s take it back to the hero of this strategy: the Preferred Product.


If your entire org is still swinging wildly at sub-$20K clients, you’re bleeding out. Slowly, quietly, painfully.


It’s not that low-dollar clients are worthless. But they’re not scalable. They don’t produce enough revenue to justify the time, energy, and emotional babysitting required to get the deal done.


So what do you do?


You elevate your language. You elevate your targeting. You elevate your team’s expectations.

You embed one sentence into your culture so deep it becomes a mantra:

“We focus on preferred clients doing $50,000 or more in monthly revenue.”

Then you repeat it until your agents whisper it in their sleep.


It’s not just about commissions. It’s about culture. And cultures that thrive are obsessed with results, not just activity. You don’t need more leads. You need better prospects. You don’t need louder reps. You need sharper reps.


This is where your systems either reinforce your excellence—or your excuses.


The Math That Changes Everything

Let’s break the math down one more time, just in case you missed the memo:


  • One preferred funding at $50,000 could pay you $3,300+

  • That same time spent chasing 10 giggle fundings = maybe $800


If you’re working for the same 4 hours, but one gets you $800 and the other $3,300...

What the hell are we doing here?


Why would you willfully choose the harder, dumber route?


Because here’s the uncomfortable truth: many of you are addicted to struggle. You’ve romanticized the grind. You think working harder feels more noble than working smarter.


Newsflash: this isn’t a movie montage. This is your bank account.


Grow up. Get strategic.


The Invisible Killer of Scale: Internal Conflict

Let’s talk about the silent assassin in every underperforming organization: internal misalignment.


If your team isn’t hearing one message, if your leadership isn’t pointing in the same direction, if your training contradicts your compensation plan—you don’t have a business. You have a drama club.


It doesn’t matter if you think your way is better. If it’s not proven, it’s poison.


You don’t get points for creativity when you’re fragmenting the culture. One team. One message. One product focus.


Every deviation costs you trust. Every contradiction loses a follower. Every time you “just try something different,” someone on your team sits down and quits quietly.


Stop confusing your people. Get aligned. Get focused. Get duplicatable.


Your Legacy is a Byproduct of Your Habits

So what’s the takeaway here?


It’s simple. Painfully simple.


You don’t get what you want. You get what you build. And you build through habits, not hopes. Through systems, not speeches.


The winning playbook is staring you in the face:


  1. Teach what works.

  2. Focus on the preferred product.

  3. Elevate your standards.

  4. Work with the willing.

  5. Reward activity.

  6. Lead by visibility.

  7. Post. Promote. Repeat.


That’s it. No secrets. No silver bullets. Just unsexy execution done consistently and publicly.


You want a life of freedom? Then act like someone who deserves it. Show the hell up. Stay locked in. Build the machine before you beg for results.


You’re not too late. You’re just not yet disciplined.


Let’s fix that.


Pop art style image of a serious man in a suit pointing forward. Bold red and blue rays in the background enhance the dramatic effect.


20 In-Depth FAQs


  1. What is DAC's "Preferred Product" strategy?  The preferred product strategy emphasizes focusing on high-revenue clients ($50K/month+) to improve approval and funding rates, drive higher commissions, and build a scalable culture. 

  2. Why is duplication more important than addition in agency growth?  Addition grows linearly. Duplication compounds. When agents learn a system they can teach and scale, the organization multiplies without bottlenecking around one leader.

  3. How do I spot high-quality funding clients?  Look for businesses with staff, multiple locations, service vehicles, or franchises. These typically generate $50K+ per month and have predictable cash flow. 

  4. Why shouldn’t I focus on Giggle fundings?  They produce low acceptance and funding rates. Often, clients ghost or never connect their bank accounts. The time ROI is low compared to preferred fundings. 

  5. How can I build a high-performance culture on my team?  Promote simplicity, consistency, and visibility. Enforce one system, one script, one culture—and reward those who act, not just those who show up.

  6. What’s the ROI difference between preferred and Giggle fundings?  Preferred fundings can yield 4x the income from a single deal compared to Giggle deals requiring dozens of applications to produce similar income. 

  7. How do I introduce a preferred funding client?  Use scripts focused on helping businesses scale or manage cash flow. Position the offer as growth capital, not desperation debt.

  8. What incentives are available for agents right now?  A 10% commission boost for preferred fundings submitted and funded during the current month. Additional activity incentives may apply weekly. 

  9. How do I avoid wasting time with uncommitted team members?  Only invest 1-on-1 time in agents who complete the onboarding training and show initiative. Everyone else can use the automated system. 

  10. Why is visibility so important in leadership?  People follow what they see. If you’re not present and vocal on calls or in chats, you’re training your team to be invisible, too. 

  11. What’s the rule for earning commissions on your own funding?  You cannot earn on your own funding unless approved by your enroller. This protects the integrity of the sales organization. 

  12. How do I train my team without burning out?  Leverage DAC’s automated training, Zoom calls, and prebuilt systems. Use your time for strategic mentorship, not basic orientation. 

  13. What does a winning sales culture look like?  It’s focused, performance-driven, unified, and consistently visible. Everyone follows the same system and celebrates the same metrics. 

  14. What is Connect Cash and how does it work?  It’s a client referral program. Clients can earn up to 1% (max $500) for referring new businesses who get funded through DAC. 

  15. How do I position myself as a leader in the DAC ecosystem?  Show up consistently, create content, attend Zooms visibly, and work directly with committed agents. Be seen. Be heard. Be duplicated. 

  16. What should I do when a prospect gets approved but doesn’t take the money?  Move on. This is common. Don’t obsess. Focus on clients who value funding and are positioned to take action fast. 

  17. How do I get started with marketing the preferred product?  Use the 30-second video script emailed to agents. Post it with your link. Promote it consistently. Iterate based on feedback. 

  18. Why is $50K/month the benchmark for preferred clients?  Businesses earning $50K+ are statistically more likely to accept and use funding effectively, leading to higher success rates and earnings. 

  19. What’s the biggest mindset shift agents need to make?  Stop seeking ease. Start seeking duplication. You’re not a genius—you’re a node in a system. Replicate, don’t reinvent. 

  20. What should I remember when the grind feels overwhelming?  You’re not building for comfort. You’re building for multiplication. Focus. Execute. Lead. The compounding results will come. 



Final Reflections: Build Loud. Scale Smart. Stay Seen.

In a world addicted to shortcuts, flash, and fake hustle, building a real business requires backbone. Not just belief. Not just vision. 


Discipline. Duplication. Visibility.


David Allen Capital doesn’t promise magic. It offers a model—one that multiplies when you stop treating it like a side project and start respecting it like a real opportunity. 


From the Zoom room to the storefront, your legacy is built one message at a time, one move at a time. Show up. Lead visibly. Speak clearly. Focus relentlessly. This isn’t a playground for passive income dreams. This is an arena for builders. You either lead or get replaced. You either move or get forgotten.


So if you're ready to build something that doesn't just pay you—but outlives you—then it’s time to post the damn video, push the preferred product, and multiply your mission. 


This is the work. This is the window. This is the way. 


Family by a car, smiling in summer outfits. Text: "START A BUSINESS. Start Part Time. Full Time Potential. JOIN NOW" with DAC logo.

🔥 Ready to Build Your Own Funding Empire?


You’ve made it this far—so you’re clearly not average. You’re a builder. A leader. A future-proof founder in the making.


Now let’s make it official.


If you're ready to stop talking about freedom and start building it, join us at Moonshine Capital—a rogue team of impact-driven agents partnered with David Allen Capital. We don’t sell dreams. We hand out blueprints and expect you to bring the hammer.


👇 Here’s Your Game Plan:



No fluff. No gatekeeping. Just a damn good system—and a team that knows how to use it.

Your move, boss.


Earn HEFTY commissions with DAC Funding Agency. Steps shown: Refer clients, they get funding, you're paid next day, no license needed.








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