Preferred Product Strategy: How to Stop Chasing Crumbs and Start Making Real Money

The Real Talk on Preferred Product Strategy That No One Wants to Tell You

Welcome to Moonshine Capital Insiders, the blog for the bold—where we don't sugarcoat the hustle, and we sure as hell don’t talk about “manifesting” money while sipping matcha. If you’re a startup founder, real estate maverick, gig-economy gladiator, or an agency builder sick of spinning your wheels, buckle up.

Today, we’re diving into a straight-shooter breakdown of David Rutz’s firestorm of an update from David Allen Capital (DAC). If you’ve got a side hustle or small biz and you’re still chasing crumbs when the five-course meal is sitting right there—well, this is your wake-up call. This ain’t your average “funding strategy” tutorial. This is entrepreneurial bootcamp meets real-world capitalism, and you’re either scaling or staying broke.

Let’s start with some cold truth…

Why Most of You Are Fishing in a Puddle When There’s a Damn Ocean Nearby

If your idea of “outreach” is posting once on LinkedIn and waiting for the dollars to roll in, I’ve got news for you: your marketing strategy is one motivational quote away from bankruptcy.

David kicked off the DAC session with a classic observation—most agents are out here chasing crumbs. Literal $9,000 deals with $30 commissions. That’s not a business, that’s a GoFundMe.

Meanwhile, the Preferred Product Funding Strategy is just sitting there like a filet mignon while everyone else is busy nibbling on stale saltines.

Let’s break it down like grown-ups, shall we?

The Margin Mentality: You’re Not a Waiter, You’re a Restaurant Owner

You know why waiters push the drinks menu so hard? Margins. David throws it down hard with this: “You’re business owners, not side-affiliate chumps hawking crumbs.”

Preferred Product funding is the cocktail of DAC—low effort, high return. We're talking deals from $50K to $2 million. If that doesn't raise your heartbeat, you're probably more suited for multi-level lotion sales.

But here's the kicker: only the agents who treat this like a real business are eating good. If you're still dabbling in “maybe someday” mode, you’re getting the scraps.

ROI > APR. Always.

This one hit hard. David called it the “value equation,” and it’s one every entrepreneur should tattoo on their brain:

Value = (Dream Outcome × Likelihood of Achievement) ÷ (Time Delay × Effort + Sacrifice)

Let me translate: nobody gives a crap about your interest rate if you can show them how this money will make them more money.

Let’s say your client’s ROI on a new kitchen remodel is $100K, and they’re worried about the repayment being $130K. If their net gain is still massive, why the hell are we leading with cost?

We’re in the business of selling dreams, not discounts. This is why real players lead with the outcome, not the overhead.

How to Reframe Offers for Growth-Hungry Clients (and Weed Out the Time-Wasters)

Let’s be brutally honest: most of your prospects are either broke, scared, or just pretending they want to grow. It’s not your job to carry them. It’s your job to find the ones who are already sprinting—and hand them a jetpack.

The Preferred Funding Product is that jetpack. But if you're pitching it like a payday loan to someone who can barely make payroll, you're wasting your breath—and worse, your time.

Start Talking Like a Real Business Consultant, Not a Desperate Salesperson

David didn’t mince words when he laid this out: “You're not here to refer people to some affiliate link like you're pushing teeth whitening kits on Instagram. You're a business owner. Act like it.”

What that means is you stop asking people if they want money and start asking them how they're going to use it to scale.

Let’s take a few examples:

• Wrong: “Would you like to apply for business funding?”

• Right: “What could you turn $100,000 into over the next 60 days?”

The first question puts you in the beggar’s seat. The second puts you in the power position—as someone who works with serious businesses, not for them.

And here's a dirty little secret from the DAC trenches: clients in growth mode—those expanding teams, buying second locations, and needing capital to say “yes” to more customers—are the easiest to close. Why? Because they’re already halfway there mentally. You’re just removing the final barrier.

Know the Difference: Pain Capital vs. Growth Capital

Some clients are drowning and begging for a life vest. Others are building yachts.

Who do you think makes you more money—and more importantly—who do you think actually survives?

Here’s a rough profile breakdown:

Client Type	Revenue	Mindset	Funding Need	Your Outcome
Pain Capital Client	<$30K/mo	Fear-based	Emergency bills, taxes	Tiny commission, lots of time
Growth Capital Client	$50K+/mo	Ambitious	Expansion, hiring, scaling	Bigger commissions, repeat biz
“Not Sure” Client	$30K–$50K/mo	Paralyzed	Thinking about funding	Wastes your week

Stop fishing in mud puddles. Find the whales.

If they’re not doing at least $50K a month in revenue, they might be nice, but they’re not your bread and butter. You don’t need more friends—you need clients who are serious about growing.

Frame Their Funding Like It’s a Business Weapon—Because It Is

Remember when David talked about how they changed the DAC script? They stopped leading with the funding amount and started leading with what the client wants it for.

“Hey Javier, congrats. You said this $80K would open your second location and generate an extra $300K in revenue. Well—you’ve been approved. Now let’s make it happen.”

Do you feel that shift?

You’re not presenting a loan. You’re presenting the launchpad to the next level of their business. You’re positioning the money as a means to an outcome, not just a line item on a spreadsheet.

This is strategic capital, not survival scraps.

Educate, Don’t Pitch—Unless You Like Chasing Ghosts

The worst thing you can do is come off like another shady funding ad with a “Get $50K TODAY!” message. That stuff belongs in YouTube comment sections next to crypto spam.

Instead, take this approach:

“We operate like a funding concierge. You fill out one 10-minute application, and we bring you the best offer from our network of top lenders. You get the benefit of applying to 20 places—with none of the hassle.”

See what happened there? You didn’t pitch. You positioned. You educated. You made their life easier.

That’s what gets you in the door.

Preferred Product: The Metrics That Matter

Let’s talk numbers, because David didn’t shy away from the hard data:

• Clients doing $50K+/mo = 80% approval rate

• Clients under $50K/mo = <50% approval

• Giggle Clients (under $4K/mo) = crumbs-level payouts

If you're spending your days chasing “clients” who qualify for $9,000 loans and make you $20 a pop, what are you doing? Go deliver Uber Eats—you'll make more, have less stress, and won’t need a CRM.

But if you land one Preferred Product client at $100,000? That could be $1,000–$2,000 in your pocket. Get two a month? You're pushing six figures a year with room to scale.

You’re either doing the math, or you’re getting run over by it.

How to Position Yourself as a High-Value Agent and Dominate Your Local Market

Let’s make something crystal clear: nobody owes you attention. In fact, you’ve got about three seconds to make a first impression before you're mentally filed away as “just another wannabe.”

That means everything you do—how you show up, how you talk, how you message—either screams "this person knows what they’re doing" or whispers "they just watched a YouTube video on funding and got inspired."

You want to dominate? Then you need to walk, talk, and pitch like the funding plug every growth-minded business has been waiting for.

Step 1: Stop Blending In With the Broke Crowd

If you’re dressed like your Zoom call is sponsored by laundry day, don’t act surprised when nobody takes you seriously. DAC is offering million-dollar funding solutions, and you look like you just rolled out of a group chat about NFTs.

David said it plain: you have to present yourself like a professional. Doesn’t mean you need to cosplay as a Wall Street banker, but can you at least look like you didn’t get fired from your last gig for sleeping on the breakroom couch?

People judge. Get over it. Look sharp, speak clearly, and most of all—sound like you give a damn about their business.

Because if you don’t? They won’t either.

Step 2: Local Market Domination Starts With Intentionality, Not Luck

David broke it down like gospel: pick an intersection, a street, a strip mall, and make it yours. You’re not “networking.” You’re planting flags.

Let’s call it what it is: guerrilla capitalism.

“I’m going to make sure every business on Main Street between 8th and 10th knows I’m their guy for funding. Then I’m moving west. Then north. I’m coloring this town blue.”

If you’re waiting for leads to magically fall from the sky, you’re the reason Fiverr has an economy.

Here’s your real plan of attack:

1. Canvas Like a Customer

Go to your favorite restaurant, gym, coffee shop—places where you already spend money. Then flip the script.

“Hey Lisa, I’ve been coming here for months. Love your lemon rice soup. Just wanted to introduce myself. I help business owners access capital to grow. If you ever need funds to expand, hire, or just add that killer outdoor patio, I’d love to help. Here’s my card.”

This isn’t a pitch. This is organic dominance. You’re not a telemarketer; you’re a local legend in the making.

2. Strategically Canvas High-Impact Zones

Find the industrial parks, the small business strips, the clusters of service companies—construction, landscaping, mechanics.

Walk in. Introduce. Leave a card. Ask if the owner’s around.

Rinse. Repeat. Rule the block.

3. Use Likeness Canvassing to Go Deep, Not Wide

David called it “likeness canvasing,” and it’s brilliant. Target niches you personally understand.

Love photography? Hit up photo studios nationwide. Love yoga? Yoga studio funding is your game. Former musician? Go after rehearsal studios and indie labels.

Don’t just say, “Need funding?” Say, “I’m one of you. I get your world. And I can help you grow.”

It’s not about casting the widest net—it’s about becoming the go-to funding plug in your tribe.

Step 3: Ditch the Cold, Adopt the Curious

Let’s be honest. Nobody wants to be sold to. But everyone loves to talk about their business.

So instead of spitting offers and praying for a bite, do this:

“When did you open the place?”“How’s business lately?”“Have you ever thought about adding another truck/location/team?”

Be curious. Be engaged. Be real. They’ll open up. And when they do? That’s your shot to introduce funding as the bridge to their goals.

And if they’re slammed? Don’t hold ‘em up. Just leave the card. Tell them you’ll follow up. Because this isn’t about converting every single visit—it’s about being remembered when the funding pain hits.

Which it will.

Step 4: Follow Up Like You’re Building a Pipeline—Because You Are

Here’s what separates amateurs from assassins: follow-up.

Amateurs send a message, get ignored, and retreat to binge-watch another crypto collapse on YouTube.

Pros follow up with strategic consistency.

“Hey Lisa, just following up. It’s been a couple weeks since we spoke. If you’re still thinking about expansion, I’d love to help. Got some great options I think could work for you.”

You don’t need to be annoying. Just consistent, relevant, and clear.

And pro tip: ask how they heard about you. Not only does it make you look data-driven, but it shows you’re serious about refining your process.

Because let’s face it—if you don’t know where your leads are coming from, you’re just posting and praying. And prayers don’t pay.

Step 5: Tap Into Referrals the Right Way

Don’t ask for referrals like a desperate cousin trying to sell vitamins. Position it like this:

“If you ever hear of another business like yours—restaurant, gym, shop—looking to grow or expand, would you send them my way? I’d be honored to help them like I hope to help you.”

Now you’re not begging—you’re inviting them into your mission. And people want to be part of something. Especially if that something helps their community grow.

Turning One-Time Fundings Into Long-Term ATMs (The Power of Preferred Product Renewals)

Let’s get to the part that no one's screaming from the rooftops—probably because they don't want you to realize that you’re sitting on a gold mine of repeat income and you’re too busy chasing one-night stands with one-off fundings.

Preferred Product renewals aren’t just nice—they’re game-changers. They turn your business from a commission hustle into a legitimate, semi-passive revenue machine. And if you're too lazy, distracted, or overwhelmed to see it, you're leaving real money on the table.

You remember the DAC stat from earlier, right?

“Preferred Product clients are easier to renew and refer more clients.”

Let me decode that for you: big fish not only feed you now—they come back hungry, and they bring their friends.

The Lifetime Value (LTV) Equation That Should Rule Your Prospecting Life

Forget customer acquisition cost. Forget click-through rate. If you’re not tracking LTV (lifetime value), you’re basically doing funding with a blindfold on.

Here’s how it breaks down:

• Initial Funding: $100,000

• Your Commission: $4,000

• 2nd Round Renewal (6 months later): $80,000

• Your Commission: $3,200

• Referral to another business: $120,000

• Your Commission: $4,800

• Second Referral from the referred client: $60,000

• Your Commission: $2,400

Total from one client? $14,400 Total from a “Giggle” $9,000 client? $20 and a Facebook “like”

Which do you want to build your empire on?

Here’s the mindset shift: treat every preferred client like a compound investment.

The value isn’t just the upfront commission. It’s the long-tail relationship that produces income over months, sometimes years, with zero additional acquisition cost.

That’s not hustle. That’s wealth building.

The Secret to Making Renewals Happen on Autopilot: Expectations

You know what the best agents do after a funding?

They seed the renewal on day one.

“Hey Mike, congrats again on that $100K. Based on how fast you’re growing, you’ll probably qualify for a second round in 4 to 6 months. We’ll circle back then—but if you’re scaling faster than expected, let me know sooner.”

Boom. You’ve now set the stage. Mike’s expecting the second call. He’s planning on it. Hell, he’s looking forward to it.

You just baked in future income with one sentence. Try doing that in real estate without a 10-year follow-up campaign and a magnetized fridge calendar.

Nurture Like a Pro. Don’t Disappear Like an Amateur.

Too many agents act like a one-night stand. They fund someone and ghost harder than a Tinder match after a bill arrives.

But smart agents? They follow up every 60 days like it’s clockwork.

Here’s what that looks like:

• 30-Day Check-In: “Just checking in—how’s business since the funding? Any updates?”

• 60-Day Check-In: “You mentioned hiring two people. How’s that going?”

• 90-Day Check-In: “Let’s review if a renewal might make sense based on your growth.”

No pressure. No pitch. Just presence. And presence builds trust. Trust builds income.

Welcome to the long game.

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The Buddy System (and Why It’s the Only MLM-Style Move That Doesn’t Suck)

Now let’s touch that slightly toxic topic: MLM mechanics. Look, I get it. As soon as someone says “team-building bonuses,” you flash back to 3 a.m. Facebook pitches for ground-floor opportunities in vitamin lotion crypto-blockchain toothpaste.

But DAC isn’t one of those schemes, and here’s why: you don’t get rewarded for just recruiting—you get rewarded for actually helping people win.

And David’s proposed “Buddy System” might be the most brilliant accountability play the agency model has ever seen.

What the Buddy System Actually Does (and Why You Should Love It)

Here’s the deal:

• You recruit someone.

• They get certified.

• Now, to earn your full enroller bonus, you’re required to do a 20-minute game plan with them.

• No game plan? You get a reduced cut.

It’s capitalism with integrity, and frankly, it’s overdue.

David said it best: “We’re not looking for agent referers. We’re looking for enrollers of agents.”

You want override income? Then you better show up and lead.

Otherwise, you’re just another guy with a list of ghosts and zero influence.

This Is Not Optional If You Want to Scale

I’ll be blunt—if you’re not helping your team learn the game, don’t build one. You’re not an agency owner. You’re a glorified affiliate marketer, and your override check will reflect that.

But if you take the time to mentor even 5 solid agents, each one bringing in $100K a month in fundings?

That’s override heaven.

Real math:

• 5 agents × $100K/mo fundings = $500K/month

• Even at a 1% override, that’s $5,000/month

• That’s $60,000/year of largely leveraged income

• And you didn’t even touch a client

Get serious or get left behind.

The Ultimate DAC Outreach Plan: Local Domination, Social Selling, and the $10K/Month Phone Strategy

Let’s cut through the noise: If you're not running a hyper-intentional outreach strategy, then you’re not running a business—you’re babysitting a hobby. And unless that hobby spits out 10K months, it’s time to evolve.

David Allen Capital doesn’t work for lazy agents. But if you’re gritty, if you're relentless, and if you follow this blueprint like your rent depends on it (because, spoiler: it does), then your phone turns into a straight-up ATM with a SIM card.

Here’s the no-BS, day-by-day roadmap to own your market and run your numbers up.

Phase One: Warm Market Domination

Everyone skips this part. Don’t.

You know why? Because it’s the most uncomfortable. It’s where rejection feels personal, where your ex-boss might laugh at your new venture, and where your cousin still thinks you’re a "freelancer" with commitment issues.

But here's what David said—and it’s gospel:

“One out of every three fundings last month came from the warm market of a brand-new agent.”

Translation: if you’re not tapping your warm market, you’re sabotaging your launch.

Here's How You Hit It Like a Pro:

Post a Personal Launch Story (Not a Sales Pitch):

Sharing a personal launch story can be a powerful way to connect with your audience. Instead of focusing on selling a product or service, narrate your journey, the challenges you faced, and the lessons you learned along the way. This approach allows your audience to relate to your experiences and fosters a sense of authenticity. By emphasizing personal growth and the motivation behind your launch, you can engage your readers on a deeper level, making your story more impactful and memorable.

Wrong: “Get funded today with my new biz! DM me for money!”

Right: “Excited to announce a new chapter—helping small business owners access capital to grow. Already helped a local restaurant get $45K to remodel. If you ever need growth funding—or just want to brainstorm expansion ideas—message me. I’d love to support you.”

DM with Intention

Stop the copy-paste spamming. Instead, lead with authenticity:

“Hey [Name], I know you’re running [Business Name]. I’m working with a company helping business owners access quick growth capital—no bank hoops, no equity loss. Just wanted to see if you’re ever looking at expansion or inventory opportunities?”

Text Like a Human, Not a Bot: Keep it simple:

“Hey [Name], I just launched a business funding agency. If you’re ever expanding or know someone who is, I’d love to be a resource. Can I send you some info?”

Do that 50 times. Today.

Yeah, I said today.

Phase Two: Street-Level Local Takeover

This is where you go from “person with a phone” to agent with a territory. It’s not sexy. It’s not scalable on day one. But it’s lethal when done right.

Tactical Blueprint:

1. Pick a Corridor Example: “Main Street between 8th Ave and 10th Ave.”
   

2. Physically Walk Into Every Business

   • Smile.

   • Compliment something about the place.

   • Ask for the owner.

   • If they’re unavailable, leave your card and a friendly note with the staff.

     
     

3. What to Say (Script-ish, But Real)

   “Hi, I’m not selling anything. Just wanted to introduce myself. I help local businesses secure capital to expand. We’ve been helping a lot of companies grow without needing collateral or giving up equity. I live locally and love supporting local businesses—just wanted to give you my card in case you ever want to chat.”
   

Don’t pitch. Plant. Then water with follow-ups.

4. Create Your Hotlist After walking into 20 businesses, you’ll know which 5 are serious players. These are the ones you follow up with monthly. Check in. Be human. Be visible.

   
   

Phase Three: Social Selling Without Selling Out

Look—social media is filled with people “building empires” from bed. You’re not here to be another guru with an iPhone and a ring light. You’re here to show up like the pro you are.

Weekly Posting Strategy:

Day	Post Type	Example
Monday	Client Win/Testimonial	“Just helped a Chinese restaurant secure $45K for a kitchen remodel!”
Tuesday	Behind-the-Scenes or Personal Story	“Why I left my job to help small businesses grow...”
Wednesday	Industry Insight / Funding Fact	“Did you know that $100K in funding can double a landscaper’s revenue?”
Thursday	Video Tip or Value-Add Post	“How to qualify for $250K in funding without putting your house on the line.”
Friday	Call to Action / Soft Offer	“Expanding? Let’s talk growth capital.”

Remember: Done > Perfect. Speed to market matters more than having a Canva template that would make Gary V proud.

Phase Four: Turn Your Phone Into a $10K/Month Machine

David laid out the play—so here it is in plain hustle-ese:

Your Formula:

• 40 meaningful business owner convos = 1 funding

• Average Preferred Product commission = $1,000+

• Do that 10 times a month = $10,000+

Simple. Not easy. But simple.

Here’s what “meaningful” looks like:

• Not a “like” on your post

• Not a cold pitch in someone’s DMs

• A real, two-way, solution-based conversation

This means calls, meetings, text convos, or social exchanges where needs were discussed. And if you’re not having 2–3 of those per day? You’re playing the game in demo mode.

Target Like a Sniper: The Industries That Make You Rich, Not Busy

Let’s make something painfully clear: not all business owners are created equal—at least not when it comes to how much money they can make you. You can spend your days begging struggling cupcake shops for a $6,000 deal, or you can position yourself as the go-to capital plug for contractors who need six figures yesterday.

David and Wade didn't just throw out industry suggestions to sound smart. They handed you the blueprint. If you ignore it, enjoy your crumb commissions. If you lean in? Welcome to preferred product paradise.

Here’s your breakdown, sorted by ease of funding, average ticket size, and renewal potential.

The Big Five: Industry Cash Cows for Preferred Product Fundings

Industry	Why It Slaps	Average Funding	Renewal Potential
Construction Trades	Always busy, always needing equipment or payroll coverage. Includes electricians, HVAC, roofers, landscapers, general contractors.	$75K–$150K	High
Restaurants	Perpetually under-capitalized. Equipment breaks. Seasonal dips. Always needing cash to stay hot.	$50K–$100K	Very High
Retail	Daily transactions = strong cash flow. Great for preferred lenders who want consistent revenue patterns.	$30K–$80K	Medium-High
Home Health Care	Slow government payments = cash flow crunch. But the volume is high and the revenue is solid.	$80K–$150K	Extremely High
Salon/Nail Studios	Steady income, expanding locations, franchise potential. Consistent mid-range needs.	$20K–$50K	Medium

Now, here’s the real strategy: Pick one industry and go deep, not wide.

Why Niche = Rich

This isn’t just about familiarity. It’s about instant credibility.

When you call a gym and say, “I work with a lot of gyms—we just helped a location like yours get $60K to expand their personal training wing,” you immediately become different from every random funding bro sliding into their inbox.

That’s called authority by association. And it closes deals.

So if you’ve got a background in construction, retail, fitness, food, or whatever—start there. Build your list. Start reaching out.

Create social content specific to that niche:

“How Landscapers Are Doubling Their Crew Size Without Bank Loans” “3 Reasons Home Health Agencies Are Ditching SBA Loans for Faster Capital”

Boom. Instant thought leadership. Zero paid ads needed.

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Video Is the New Sales Team (And You Don’t Need to Look Pretty to Profit)

Let’s kill the myth: you don’t need to be a polished, teeth-bleached TikTok guru to crush it with video.

You need to be real, relatable, and relevant. That’s it.

David said it plain: “You know how to hit record on your phone, right? That’s all you need.”

But if you need a little tech, here are the zero-excuse tools:

• Captions App – Add subtitles, slick backgrounds, and even a teleprompter so you don’t stumble.

• BIGVU – Another teleprompter option with social-friendly layouts.

• ChatGPT Prompt – “Give me a step-by-step guide to recording a video testimonial using BIGVU.” Boom. You’re guided.

What to Say in Your Videos (Even If You’re Brand New)

If you’ve closed a deal:

“Just helped a local restaurant get $45K to redo their kitchen. They think it’ll bring in another $100K this year. No collateral. No equity loss. If you’re thinking about expanding, let’s talk.”

If you haven’t closed a deal yet:

“Our company just funded a landscaping business with $30K—they used it to double their team and grow revenue. We help business owners like you get the capital you need to scale. Let’s chat.”

Use someone else’s testimonial, but own it:

“This is one of our agents celebrating a recent win. Love seeing businesses grow. Can’t wait to help the next one.”

Then drop your link. End of story.

Do one video a week and post it to:

• Your Facebook

• Your Instagram Story

• LinkedIn

• TikTok (yep)

• YouTube Shorts

That’s five touchpoints from one 90-second video.

Don’t let perfection delay profit.

The DAC Success Loop: From Cold Outreach to Consistent Freedom

Let’s talk about what separates the high earners from the hopefuls.

It’s not luck. It’s not talent. And no, it’s not some magic unicorn script whispered by a seven-figure guru. It’s this: a predictable, repeatable activity loop that compounds over time.

David didn’t just share updates in that training—he gave you a mechanical system. If you run it like a machine, it will produce consistent income.

So let’s plug in.

The 5-Step Success Loop

If you remember nothing else from this article, remember this loop. Tattoo it on your whiteboard, your mirror, your soul:

1. Outreach

2. Applications

3. Fundings

4. Testimonials

5. Recruiting & Referrals

Every step feeds the next. Neglect one, and the whole system collapses like a motivational speaker’s crypto portfolio.

1. Outreach: The Fuel of the Machine

David said it point blank: “Quantity of activity equals activity.”

This isn’t negotiable. You don’t post, you don’t prospect, you don’t grow.

Daily Targets:

• 5 warm market follow-ups

• 10 new cold convos (in-person or online)

• 1 piece of social content

• 1 local business intro visit

That’s 17 intentional actions. Hit that daily, and you’re unstoppable.

If you can't manage that? Reevaluate your schedule. You’re either building a business or babysitting an excuse.

2. Applications: Your Metric for Truth

Let’s demystify the magic:

40 business conversations = 1 funding.

Not 40 comments. Not 40 likes. 40 conversations.

Track them. Use a spreadsheet. Hell, write it on a napkin. But know your numbers.

When applications come in, momentum is building. If they don’t? You’re not talking to enough serious prospects.

3. Fundings: Where Cashflow Kicks In

Here’s where the magic hits your bank account.

Every funding does three things:

• Puts money in your pocket

• Increases your LTV potential (renewals)

• Gives you leverage (testimonials + credibility)

Even small fundings help—but Preferred Product fundings stack the deck in your favor. Bigger checks. Higher renewals. Better referrals.

And don’t forget this gem from David:

“Speed to market matters more than perfection.”

Stop sitting on apps for days. Help them apply now. Be the reason they take action. Not the excuse they didn’t.

4. Testimonials: Social Proof is Currency

You don’t need 10 closings to build credibility. You need one and the guts to talk about it.

Record a 60-second testimonial recap:

“Just helped a business get $80K for growth. They’re expanding and bringing on new staff. If you’re in growth mode too, let’s connect.”

Then post it. Text it. Send it to prospects.

David even gave permission to borrow others’ wins:

“It’s okay to say ‘we just funded a restaurant…’ even if it wasn’t your client. It’s your company’s win. Own it.”

Social proof sells. Use it or lose leads.

5. Recruiting & Referrals: Your Passive Pipeline

Now that you’ve got traction, multiply it.

For every client funded, ask:

“Know anyone else growing fast who might need capital?”

And for every win you post, invite others to join:

“Want to be part of a team helping businesses like this every day? We’re growing.”

You’re not just earning—you’re attracting. The snowball effect begins.

And if you build a team? Congrats, you just stepped into residual territory.

Weekly Review: Run the Numbers or Get Run Over

Every Sunday or Monday morning, review this:

Metric	Target
Outreach Conversations	70–100/week
Applications Submitted	3–5/week
Fundings Closed	1–2/week
Social Posts Created	5–7/week
Testimonials/Referrals	1–2/week

Track it. Treat it like a business.

Because it is!

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The Real Talk on Preferred Product Strategy

David Rutz didn't deliver an update. He dropped a masterclass. And if you're reading this, you've just unlocked the formula that separates real business builders from noise-making amateurs.

Let’s recap what you now know:

The Preferred Product Strategy—it’s how you stop chasing crumbs and start collecting full-course commission checks.

Your market is not “everyone with a business.” It’s high-revenue, growth-mode, investment-minded operators who know what to do with capital.

Outreach is king. No activity, no applications. No applications, no income. No excuses.

Renewals and referrals compound your income. One win can turn into a six-month pipeline of cashflow—if you follow up like a pro.

You’re not just a DAC agent. You’re the funding strategist your community didn’t know they needed. Now stop overthinking. Stop “planning.” Just print the checklist, grab your phone, and build something that actually pays.

20 Deep-Dive FAQs About the Preferred Product Strategy

1. What is DAC's Preferred Product Funding? It’s a high-revenue, high-margin funding solution for businesses doing $20K+ in monthly revenue, with faster turnaround and better commissions.
   

2. What’s the difference between Preferred Product and Instant Micro Funding (Giggle)? Giggle is low-revenue, low-commission. Preferred Product is built for real business owners, serious scaling, and real payouts.
   

3. How much can clients get with the Preferred Product? Anywhere from $50,000 to $2 million, depending on revenue, credit, and time in business.
   

4. What are the client qualifications? 700+ FICO, $20K+/mo revenue, 2+ years in business. Simple and elite.
   

5. Is there a prepayment discount? Yes—100% and 25% prepayment options are available, with unique benefits for each.
   

6. What makes the Preferred Product so powerful for renewals? These clients grow fast, borrow again, and refer others. They keep the income coming with less effort.
   

7. How often should I follow up with clients? At least every 60 days. Stay present. Be top-of-mind. Help them win more.
   

8. What’s the average commission on a Preferred Product funding? Typically $1,000–$5,000+ per funding, with potential for double on renewals and referrals.
   

9. How do I position myself in my local market? Be visible. Visit businesses. Introduce yourself as their funding contact. Own your zip code.
   

10. Should I focus on cold outreach or warm market? Start with warm for fast wins. But long-term, dominate locally with outreach + niche expertise.
    

11. What industries are best for Preferred Product? Construction trades, home healthcare, retail, restaurants, salons, and gyms.
    

12. How do I make my outreach more effective? Focus on problems you solve, not just products you sell. Ask about growth plans, not funding needs.
    

13. How do I leverage social media? Use client stories, post weekly wins, go live occasionally, and share niche insights—not just offers.
    

14. How do I record a great testimonial? Be real. Keep it under 60 seconds. Share what happened, how much was funded, and the impact.
    

15. Can I use someone else’s testimonial? Yes, as long as you disclose it’s a company/client win and not your personal client.
    

16. What tools can help with video marketing? Captions App and BIGVU are great for subtitles, scripting, and social-friendly formatting.
    

17. How many convos do I need to get a funding? On average, 40 real business owner convos = 1 funding.
    

18. Is the buddy system required? Not yet, but DAC is considering it as a way to reward active, engaged enrollers. It’s smart accountability.
    

19. How do I build a pipeline of passive income? Focus on renewals, referrals, and recruiting quality agents who actually do the work.
    

20. What’s the best way to learn fast? Watch DAC trainings on 1.5x speed, follow the LMS (when launched), and stay plugged into the community.

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Final Reflections: You’re Not a Salesperson. You’re a Strategic Weapon.

This isn’t just about funding. It’s about identity.

If you see yourself as a hustler, you’ll earn hustler pay. If you step up and operate like the strategic growth partner every local business needs—you'll earn like a legend.

Preferred Product isn’t just a commission line. It’s the door to agency ownership, reputation-building, and serious leverage.

The DAC playbook is in your hands. The market is saturated with noise. Be the signal.

Now get up. Grab your checklist. Knock on 10 doors. Make 20 calls. Film that shaky first video. Show the world what a real full-time hustler looks like.

Because there’s money out there. Big money. And it's waiting for someone like you to actually claim it.